Once you’ve written an article, the next step is to get it out there and find readers for it. But it’s not as easy as you think. Thankfully, there are tips available to get you through. There are some great suggestions in the article below.

If your site lets people post comments, use a “no follow” attribute. If a user leaves spam links, search engine spiders will see the “no follow” and they won’t follow it. Doing so will allow you to ensure that your site’s reputation is not compromised by spam sites.

When sending emails, make sure they are content rich. People dislike spam, and they shouldn’t see your emails as a bother; structure them appropriately. If you don’t do that you will lose readers and ultimately customers.

Avoid publishing identical versions of the same article across multiple indexes. There are lots of article indexes that you can use in article syndication. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. This is a major error because search engines have become intelligent; they can detect actions like this and not count the links in these articles when they rank web pages.


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Make the first paragraph the best one. Search engines and readers look at the first paragraph as the most important part of an article. Including the best information in this section is a good way to grab their attention. You don’t want to tell everything at once. It is important that they continue reading the piece.

One thing you could do when it comes to article marketing is to send the article you write to directories once it has been indexed. This is helpful because your main article will appear in search engine indexes and all of your other articles will provide back end traffic as well.

Make sure there is originality to the voice of your articles. Your authenticity will shine through to the readers and draw them in for more. Being direct and unique will impact your readership in a positive way.

When using your marketing expertise, be sure not to expand into unknown areas without doing the research first. Doing so can result in work that is less than high-quality. You can avoid unimpressive work by not tackling an article unless you know you can write it well.

The content on your site needs to be relevant to the intended topic of your website. Most people do not appreciate being mislead, and won’t do any business with you. Search engines also discourage this practice.

Each paragraph should include only three to five sentences; each article should use between 500 and 700 words. Following this criteria is fundamental in distributing your articles. This is because most article directories follow this specific way of doing things. Blog posts can be shorter, and are usually 400 words or less.

As mentioned, writing the article is just the first step. You have to get readers too. When you know how to find readers, article advertising becomes easier. Use the advice featured above and before long, you should start to see an increase in your readership.


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